Our History


The mother/daughter team of Lynn Rabinowitz and Rachel Rabinowitz Reiss took over the operations of Hedy Shepard, Ltd. in the spring of 2000 from the original store owner and namesake. The store is located in Princeton Boro and specializes in wardrobe essentials for the active career woman.

The first store opened 32 years ago in Yardley, Bucks County, PA, and has been in Princeton for 26 years. Rachel Reiss worked as an assistant and a buyer for the former owner for almost 10 years. As Rachel and Lynn developed their own style and personality in the store, they started to realize that the direction they would be taking would result in a change. The customers were between their own ages, and the buying and merchandising was done by both of them. The movement to the next level resulted in an item driven store, dressing customers from 40 to 85.

Together, Rachel and Lynn have skillfully developed a reputation for outstanding, caring service to their customers, as well as fairness and reliability with their vendors, and a quality presence in the Princeton community.